Furrboost Wins Pets and Friends Listing after attending Pets Huddle

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After joining us at our 2023 Pets Huddle event in Manchester and showcased their products, Furrboost secured a listing with Pets & Friends. 

Success Story Highlights



How Product Guru helped Furrboost secure a listing.

Huddles events offer brands the opportunity to meet face-to-face with a multitude of buyers in a speed-dating style, integrating the technology from Product Guru’s platform for buyers to access all product details, log feedback, and connect with brands for follow-up and next steps.

After meeting face to face at the Pets Huddle, Furrboost and Pets & Friends set up a Zoom call to: confirm the products (all three flavours), price, where they would be listed (all stores) and a launch into store date. They have now been supplying ever since the launch in April.

"Product Guru helped with this relationship as it gave Face to Face interaction, instead of sending emails which tend to not be of the buyers priority or interest if timed incorrectly, whereas the 8 mins pitch with buyers was priceless and gave quality time to understand our product and its functionality/use."


What advice would you give to future 'huddlers' to make the most of their experience.

"My advise would be to keep your pitch punchy, but give the reasons why your product would work in a retail environment and who your customer is, if you have further information on who the retailers customer is, tag this in too."

Louise Toal, Owner


More about Furrboost

Furrboost are tasty dog drinks that have been carefully curated to bring your dog the very best, 100% natural, oral rehydration support. Containing a range of nutrients to help support their diet and overall well-being. Replenishing lost fluids and nutrients that can be lost due to illness or when your dog is refusing to drink water. Their healthy hydration drinks are suitable all year round and come in a range of flavours to suit even the fussiest of dogs.


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