Tios Drinks Secures Listing with Magasin du Nord following Gift Food & Drink Huddle

Tios Drinks attended Product Guru's second edition of the Gift Food & Drink Huddle event, to get more exposure with major retailers. Following their experience, Cecilia Roux, Co-Founder and Marketing Director at Tios Drinks, shared with us her experience and how they've secured an exciting listing at Magasin du Nord, a prestigious Danish chain of department stores.

How was Tios Drinks' experience at the Huddle

"Great experience. Really well organised and friendly and approachable staff. The mixer event the night before with a clear distinction in badges to differentiate who the buyers were and who the brands were was really helpful to facilitate the initial informal conversations with buyers ahead of the pitching the next day. It was also a great way to meet other brand owners with similar experiences and exchange tips. The pitching was efficient, streamlined, and a great way of introducing our hard teas, getting them to try the liquid, and sharing some key information with the buyers."

How did Tios Drinks secure listings

"As a result of the face-to-face pitching, we've secured a listing with Magasin du Nord, the leading department store in Denmark. We've launched in their flagship store in Copenhagen and will be doing tastings in person there throughout the summer and we're still in conversations with a couple of other big UK retailers.

The initial conversation with the buyer at the pitching event ended with an exchange of contact details. I then followed up and took the conversation online.

The buyer, having already tried Tios, didn't require any further samples which made the process a lot quicker. We were already set up in terms of logistics to ship an initial amount of product and import them to Denmark. And within only a few weeks, we were on the shelves with some initial dates from the first few days. We have now planned a series of sampling sessions to get consumers to try our hard teas as it is a new product in the market and a new category. We're really excited to see how things go and Product Guru was the necessary stepping stone for us to expand our reach into a European market. We hope this will have a knock-on effect and allow us to continue to grow within the Danish market and beyond."