Human Nature Secures multiple Listings with EG Group and Applegreen after attending Huddles with more retailers to be announced soon.


Human Nature showcased its range to leading Snacking retailers in April 2023 in Manchester at the Snacking Huddle powered by Product Guru. They spent the day meeting national and international retailers and secured already two major listings with more to come in the next couple of months.

Success Story Highlights

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Applegreen 200px

What Human Nature told us about their experience at Huddles

"The event was crucial in building trust with buyers, as nothing beats face-to-face interactions when it comes to securing major retail listings. So, the Huddle was really important, and it was great to have the opportunity to create a product display area that truly showcased our brand and made buyers feel connected to it."

Bobby Patel, Human Nature

What was your listing experience like?

We knew some of the retailers from the panel after establishing initial contact through emails and already had some existing relationships, but having face-to-face meetings made it much easier for them to personally connect with the people behind the brand and also experience our delicious snacks firsthand. Thanks to the event we were able to take many conversations over the line and start new ones. Buyers loved our range and multiple SKUs have been taken in-store as a result.

How Huddles events helped brands like Human Nature get discovered by top-level buyers

Huddles events offer brands the opportunity to meet face-to-face with a multitude of buyers in speed-dating style, integrating the technology from Product Guru’s platform for buyers to access all product details, log feedback, and connect with brands for follow-up and next-steps.

About Human Nature

Human Nature is a London-based, British brand on a mission to make wholesome foods that contribute to positive social and environmental impacts. Our vision is to make net-positive foods the norm.

To make sure we meet this mission we follow 3 simple steps:  
  • Everything we make, we grow: It all starts with the way we cultivate our wholesome ingredients that go into making our goods. That’s why we promise never to use animals in our products.
  • Net-positive foods: from growing new forests to removing ocean-bound plastic from our waters, we track our climate footprint so that we can become a net-positive force for our planet.
  • People before profit: we work with environmental causes to help create eco-friendly projects that uplift impoverished communities with fair-paid green jobs that will leave a legacy.

We also understand the importance of collaboration. That's why we're dedicated to supporting retailers and brand owners in making healthier and sustainable choices that align with our core values. Together, we can enhance their corporate social responsibility and offer customers a wider array of ethical and healthier options for you and the planet. 

As proud members of 1% for the Planet, we're committed to giving back. We donate 1% of our annual sales to support environmental causes, focusing on six core areas: climate, food, land, pollution, water, and wildlife. 

Join us on this exciting journey of making a positive impact on the food industry. Being good is in our Nature.



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