Holy Lama wins listing with Springvale Foods following Virtual Pitch

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Holy Lama took part in our Virtual Pitches to showcase their Spice Drops® in the Baking Goods category, which led to them winning a listing with Springvale Foods. 

Success Story Highlights



The brand's experience with Virtual Pitch Events

Gouri took part in our Baking Goods Virtual pitch event in August 2021, on a mission to impress a panel of retailers with her unique range of highly concentrated extracts for cooking, Spice Drops®. 

Product Guru’s Virtual Pitches offer producers and makers the chance to meet online with retailers, to put their brand in front of buyers and deliver a 7-minute pitch to impress them.  

Spice Drops® received sample requests from retailers following the pitch, and they were successful in securing a listing with the highly popular fine foods retailer, Springvale Foods. 


We asked Goury about her experience, and what insights she'd share with our community

What can you tell us about your brand journey, your experience with Product Guru and taking part in a virtual pitch?

Setting up on Product Guru was very simple and the pitch system was efficient and effective. It would have been useful to have had some more constructive feedback from all the buyers, but overall, it was a very positive experience, and I would recommend it to other businesses. 

Any tips or advice you could give to other brands pitching their products?

Make your USPs clear (1 or 2 only). Time is limited so make your pitch punchy and ensure it covers all the key and effective points.  Leave time for questions. 

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About the brand

Holy Lama's beginnings hail from Founder Gouri Kubair's family legacy. Kubair lives in Hatfield, and she is third generation of the family that pioneered the essential oils industry in India.  In 1938, her grandfather was the first person to cultivate vetivert (a long tall grass) on a commercial basis to extract the oils

All of Holy Lama Naturals’ products are made using the finest quality ingredients sourced primarily from local farmers in Kerala or elsewhere in India, building on over seven decades of strongly established relationships with farmers.  A genuine bond of trust exists between supplier and buyer not least because Holy Lama Naturals runs on a no-credit principle so that all the farmers and raw material suppliers are paid immediately and with fair prices. Their product range includes natural body care based on the ancient principles of Ayurveda, as well as a unique range of highly concentrated extracts of herbs, spices, flowers and fruits used in cooking, called Spice Drops®. 


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