Love Raw Secures a Listing with Virgin Atlantic after Snacking Huddle
By: Deborah Mattaka
After joining us at our 2023 Snacking Huddle and showcasing their products to leading UK retailers at our flagship event Huddles, Love Raw caught the interest from GateGroup which resulted in a listing with Virgin Atlantic.
How Huddles helped Love Raw generate interest from buyers and secure a listing.
Huddles events offer brands the opportunity to meet face-to-face with a multitude of buyers in a speed-dating style, integrating the technology from Product Guru’s platform for buyers to access all product details, log feedback, and connect with brands for follow-up and next steps. Each meeting at Huddles is guaranteed meaning brands will get to interact with each retailer who attends our events.
We are listing 1 product, our Caramelised Biscuit Wafer Bar, onboard all Virgin Atlantic flights from October 2023.
How did Product Guru help you along the way?
Facilitated the face to face meeting with Melissa at GateGroup
What advice would you give to future 'huddlers' to make the most of their experience.
Know who you're meeting - what they buy, when their range review windows are, any allergy requirements they have, and come with samples of the right products for them. The meetings are quick, so well worth structuring them with a brief agenda to ensure you get the most out of each meeting, and can agree any next steps.
About Love Raw
Launching in 2013 from a kitchen table with a starting budget of only £600 and a food processor, Rimi Thapar has gone on to sell millions of vegan chocolate bars and is now being sold in leading retail stores all over the UK.
Their mission now is to continue making amazing vegan chocolate whilst maintaining their honest, transparent and no artificial nonsense roots. Removing the stigma and proving that vegan chocolate can be decadently indulgent and delicious!
Product Guru helps brands and buyers connect.
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